Nike is launching Toma El Juego, a youth-led street soccer platform designed to unleash the joy, freedom and creative expression of the game through neighborhood tournament play and local experiences — bringing athletes and fans closer to the sport and their communities while creating a new generation of local legends.Â
Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumquer nihil impedit quo minus id quod maxime placeat facere.
Nike Launches Toma El Juego in Los Angeles, Debuting a New Youth-Led Street Soccer Platform
Built by Nike but born from the community, Toma El Juego (Take The Game) adds a new dimension to the game by tapping into the energy of street soccer, fostering a connection with athletes that extends beyond the pitch and working together to define the game for the next generation, reflecting Nike’s longstanding commitment to soccer culture.
The first chapter of the Toma El Juego journey will begin in Los Angeles, where Nike will bring together young athletes from eight area neighborhoods for a knockout-style street soccer tournament that embodies the essence of the game and the culture that surrounds it.
Toma LA neighborhood crews will include: Culture FC (Orange County), Football For Her (South Los Angeles), House of 626 (San Gabriel Valley), Insainz (San Fernando Valley), La Comunidad (East Los Angeles), Tiki Taka Futbol (Central Los Angeles), Toque (Southeast Los Angeles) and Venice Beach Football Club (Westside).Â
Visit nike.com website to read all about it https://about.nike.com/en/newsroom/releases/nike-toma-el-juego-street-soccer
https://www.instagram.com/nikela/
